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Digital Marketing Manager

Reports to: VP, Marketing

About VisualDx:

We are a profitable and growing software-as-a-service company headquartered in Rochester, NY and staffed nationally on a mission to transform and improve medical decisions through augmented thinking and timely visualization. Our vision is to become the most relied upon intelligence platform for improving medical decisions by healthcare professionals and lay people alike.

Our professional clinical decision support system, VisualDx, is used at the point of care to improve diagnostic, testing, therapeutic decisions, and patient engagement. VisualDx is both a desktop EHR interoperable system and a mobile app, which includes ground-breaking AI/machine learning image analysis capabilities. We also license Aysa, a “digital front door” machine learning-based application. We currently serve more than 300 enterprise customers and half of all medical schools in the US. VisualDx individual sales is experiencing rapid growth. Of note: VisualDx is now receiving much attention due to its longstanding commitment to creating a database of diagnostic imagery in all skin colors.

We’re looking for an energetic, high-impact marketing leader with proven e-commerce experience to make VisualDx the global standard in point-of-care clinical decision support. Join us as we transform healthcare!

What you’ll do:

The Digital Marketing Manager is focused on growing our individual membership business by leading strategy and tactics for e-commerce sales and digital marketing.

  • Manage digital marketing strategy and initiatives to grow individual sales.
  • Oversee our paid programs including search, display, programmatic, and social media advertising.
  • Lead digital seasonal campaigns using the aforementioned and any new tactics.
  • Optimize our email and in-app marketing automation and lead nurturing processes to improve quantity, quality of leads and conversions.

Primary responsibilities:

  • Lead all marketing initiatives to drive growth of individual subscribers.
  • Lead efforts with Marketing team to develop and optimize content, creative ads, emails, and other campaigns to drive leads and conversions from our primary audiences.
  • Create and maintain a marketing calendar dedicated to ongoing and date-specific e-commerce campaigns.
  • Develop and share best practices for e-commerce success across team and stakeholders.
  • Work with Sales department to ensure success on all deliverables developed within partner and affinity relationships.

Additional Essential Functions:

  • Work with business lead to identify vertical market segments and determine how to maximize penetration into each segment.
  • Create a culture of excitement, success, and ongoing goal achievement and accountability within the Marketing department.
  • Manage reporting of digital e-commerce results.

Education/Experience:

3-5 years minimum experience working in digital marketing/e-commerce is desired for this position, with consideration given to candidates with interactive, social Saas selling, or media backgrounds.

Knowledge/Skills:

Must have the ability to generate demand in market segments and effectively market software products with solid knowledge of digital tools. The candidate must have a detailed work ethic, be highly motivated, well organized, and must be able to communicate effectively with a diverse group of individual customers by phone and in person.

What you are:

  • Agile and enjoy rolling up your sleeves
  • Intellectually curious
  • Inspirational to those around you
  • Resourceful and a “doer”
  • Collaborative and described as a “team player”
  • Honest, kind, and appreciative of others
  • Self directed and “own” everything you do
  • A great problem solver
  • Open and reflective

Location:

This is a “work from anywhere” position.

Why you’ll want to join VisualDx:

Our people make VisualDx a great place to work. We’re connected through our mission to change medicine. VisualDx provides employees with work opportunities to stretch their minds and expand their skills. Here are a few other reasons you will want to join the VisualDx team:

We offer robust benefits, including:

  • Health, dental, and vision insurance
  • Contribution to 401k plan
  • Paid time off- vacation, sick, and holidays
  • Short and long-term disability

We have fun. We host happy hours, picnics, holiday parties, catered lunches, and our newest tradition – Treat Yo Self Day!

We care. The Social Causes Committee, Wellness Wednesday, Diversity, Equity & Inclusion Committee, weekly yoga and meditation sessions nurture our mind, body, and soul and deepen our community connections.

We’re pet people! Dogs are common workplace companions in our headquarters and those working remotely share pet adventures via Slack.

We celebrate diversity and are committed to being an inclusive environment.  VisualDx is an equal opportunity employer.  We recruit, hire, train and promote without discriminating based on age, race, color, religion, sex, sexual orientation, national origin, citizenship, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state or local law.

Because VisualDx is a federal contractor and because of our interest in employee and client safety, we adopted a policy requiring COVID-19 vaccination for our workplace. VisualDx requires that all employees provide proof of COVID-19 vaccination or qualify for an accommodation from the vaccination requirement due to a medical condition or sincerely held religious belief. Please note: This requirement may be subject to change based on applicable federal, state or local laws, regulations or other guidance.

Regrettably, we are unable to sponsor employment at this time.

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Click the link below to send your resume and cover letter.

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