The missing piece in the patient journey
Incyte’s efficacy data is among the strongest in dermatology. With On Trac, you’re already invested in the full patient journey and shared decision making. Clinical imagery is how you make every step of that journey stronger, from the moment a provider first recognizes a condition to the conversations that keep patients on treatment.
The Opportunity
We built walkthroughs to show how clinicians could search and engage with clinical imagery on your sites. Giving providers a faster path from recognition to prescription and a better tool to engage with patients for share decision making.
Your OPZELURA HCP site
- Filtered images by eczema or vitiligo, skin tone, and body location
- Implemented directly into your current site and On Trac patient journey
- Clinically validated patient handouts available for each condition
Your Main Incyte Website
- Search by diagnosis or enter patient symptoms to build differentials
- Filter clinical imagery by body location, severity level, and skin tone
- Upload a patient image and analyze it to get answers quickly
- Directs HCPs to the specific branded drug websites
EDUCATION THAT DRIVES PRESCRIPTION LIFT
Webinar ideas for Incyte
We deliver high impact, cobranded clinical education for leading pharma brands powered by our key opinion leaders and expert content team.
Here are sample concepts ready to build:
- Eczema in the Real World: Comorbidities, Undertreatment, and Missed Diagnoses
- Vitiligo Beyond the Face: Recognizing Depigmentation Across Body Sites and Skin Tones
- The APP Playbook for Eczema, Vitiligo, HS, and more