Improving Skin Care Equity

 

The Problem:

Treatment stalls when providers can’t recognize conditions across diverse patient types and patients don’t see their condition represented in online resources.

The Insight:

Education and tools built on inclusive medical imagery gives providers the visual fluency to treat with confidence and patients the ability to recognize and engage with their own care.

The Opportunity:

By anchoring education and engagement in imagery that reflects the full spectrum of patients, VisualDx and Vaseline made meaningful impact: stronger provider confidence, deeper patient engagement, and top-of-mind brand awareness.